One of most important steps to set up and build an online business is choosing a good domain name. It doesn’t matter if your Internet enterprize is related to physical goods, services, or even affiliate marketing there is one thing you must do right from the start – choosing a good domain name.
It is certainly not getting any easier to obtain good domain names that haven’t been taken already. But before you purchase one it will help if you know what to look for. What is it that makes a domain name good?
Top Level Domain
If your business is mainly targeting North America or if your web site is targeting a world wide market then you should use .com as your top-level domain. “.net” and “.org” domains are generally not perceived as being as professional as .com domain names . If however you are aiming for a local audience in another country, for example in China mainland or Hong Kong , then using the local .com domain such as .cn or .hk may make it easier for visitors to recognize that your site is local.
Short Name
Although domain names can be up to 67 characters, your domain name should be shorter, preferably 8 characters or less. Shorter domain names are easier to remember , quicker to type and less susceptible to mistakes . Domain names with 7 to 8 characters and less are harder to come by nowadays , so you may have to settle for a domain name that is a little longer.
A Domain That’s Relevant
Your domain name should be relevant to your online business and to the content on your web site.
Hyphenated Domains
If you are having a tough time getting the name you want , consider a hyphenated domain name, e.g. barbecue-grills.com. However the downside of doing this is that some people forget about the hyphen when typing your domain name.
How Does it Sound?
If you say your domain over the telephone can someone easily spell it correctly on the first try?
Are There Any Trademark Conflicts?
Be very sure that your domain name is free of legal conflicts due to trademarks belonging to other businesses. That would includes names like GoogleSecrets.com and CocaColaRecipe.com . Stay clear of other companies’ names and trademarks .
Keep these tips in mind, and you will be well on your way to choosing a good domain name. Once you’ve done that you should get on with building a strong mailing list of customers and potential customers. Here’s where to get some solid list building advice.
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发表于 2010-8-3 02:27:23
